GDC 2025 Summary: Showcasing VR Game Sugar Madness, and Jolly Match 3 AR

The JollyCo team had an incredible time at GDC 2025, where we had the opportunity to showcase our latest projects, connect with industry leaders, and engage with players eager to experience the future of immersive gaming.

Meta Sponsored Session: The Developer Story of Sugar Madness

We were honored to participate in the Meta Sponsored Session with a developer story of the upcoming immersive VR FPS game Sugar Madness. Hosted as part of the Meta Developer Summit, the session took attendees on a deep dive into the creative and technical challenges of bringing this unique VR adventure to life.

Hands-On Experience at the Meta Booth

Throughout the event, attendees had the chance to play Sugar Madness at the Meta booth, available from Wednesday to Friday. The response was overwhelmingly positive, with many players praising both the gameplay and visual direction. The game’s striking aesthetic, inspired by Tim Burton’s distinctive style, resonated strongly with visitors.

While most players focused on the single-player experience, those who tested the multiplayer mode found it engaging and full of potential. Even with limited hands-on sessions, it was clear that this mode is highly anticipated and will bring a fresh, competitive edge to Sugar Madness.

JollyCo Booth: A Showcase of Innovation

At our booth, we proudly presented both Sugar Madness and Jolly Match 3 AR, giving visitors a chance to experience our vision of the future across VR and AR gaming.

Jolly Match 3 AR: A New Take on Casual Games

• The reception for Jolly Match 3 AR was overwhelmingly positive, with attendees highlighting several standout aspects:
• A fresh take on casual gaming, offering a new way to experience familiar mechanic
• True immersion, delivering a presence that mobile games simply can’t match
• Simple, recognizable gameplay that’s easy to pick up and enjoy
• High-quality animations and visuals that enhance the overall experience
• No motion sickness, making it accessible even for those who struggle with VR
• Responsive motion tracking, allowing players to interact naturally and adjust the board freely
• Controller-free play, making it even more convenient and engaging

Strong Interest in AR Mechanics

The innovative AR mechanics in Jolly Match 3 AR caught the attention of both players and industry professionals. The vibrant visual style, intuitive gameplay, and smooth hand-tracking made it a standout experience at the conference.

Visitors were particularly excited about the F2P model, with many asking when they could download and play it at home. The high level of engagement in the AR experience zones reinforced the game’s appeal, proving that interactivity and accessibility are key factors in drawing in new players.

Looking Ahead

GDC 2025 was a fantastic opportunity for JollyCo to showcase our projects, gather valuable feedback, and connect with the gaming community. The excitement around Sugar Madness and Jolly Match 3 AR motivates us to keep pushing the boundaries of VR and AR gaming.

A huge thank you to everyone who stopped by our booth, played our games, and shared their thoughts. Stay tuned for more updates – we can’t wait to share what’s next!